Web Advertising and Affiliate Programs

First .. let's look at some of the current advertising models, so you can get an idea on what they mean in relation to the programs listed below:


CPA  (Cost per Action/Acquisition)  Is an ad payment model in which advertisers pay only when an ad click leads to a specific action .. such as a completed sale, download, registration, subscription, filling out a form, sending for more information, etc.

CPM  (Cost Per Thousand)   CPM is still one of the simplest types of advertising revenue. The term CPM refers to the cost per thousand impressions. In this type of advertising .. an advertiser pays a specified amount for each 1,000 displays of an ad. CPM programs guarantee publishers a certain amount of revenue for each ad displayed, regardless of whether the visitor clicks on the ad or not. As an example, let's say an ad campaign pays a $3.00 CPM ... you would earn three dollars for every thousand impressions (ad displays) of that particular ad or campaign. In the early days of web advertising, CPM was the only type of advertising around. In any case .. you'll need plenty of traffic to earn any significant revenue with this model with the rates that are paid these days.

PPC  (Pay Per Click)  Is a performance based model. In this type of program, payment is based on qualifying clickthroughs. Pay Per Click programs pays publishers based on number of clicks on a specific ad or text link. CPC rates can vary widely based on a number of factor factors.

PPL  (Pay Per Lead)  Similar to CPA ... in this type of advertising model, publishers get paid a certain amount when qualifying leads are supplied. An example could be if a form is filled out, or a newsletter is subscribed to. Above all else .. the leads must be genuine. In other words, a lead won't qualify for payment if Fred Flintstone filled out the form or asked for a brochure to be sent to a fictitious address.

Although there are literally hundreds of Advertising and Affiliate Programs, presented below are what we feel are some of the best:

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Amazon Associates Central  (CPA)  By linking to Amazon products and services you can add content to your site, and receive up to 10% in referral fees for doing so.

Burst Media  (CPM)  Offers web publishers two ways to help their site earn ad revenue: The Burst Network, and Burst Direct.

Casale Media  (CPM)  Connects its publishers to a large selection of quality advertisers across all verticals, and provides the technology needed to track, analyze and optimize the value and utilization of online media inventory. All publishers are provided with a web based account interface.

Commission Junction  (CPA / PPL)  Pays you a varied commission for every sale and lead you generate through links or banners on your site.

Google AdSense  (CPC /CPM /CPA)  Offers a contextual advertising solution to web publishers, and is the king in this type of advertising. Google AdSense delivers text or image based Google AdWords ads that are relevant to site content pages. Google AdSense is a fast and easy way for website publishers of all sizes to display relevant ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site, or matched to the characteristics and interests of the visitors your content attracts .. you'll have a way to both monetize and enhance your content pages. It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages. Google's search box is particularly valuable to webmasters, since you can use Google's search technology to search within your own site. No more dealing with external software solutions to supply your visitors with a searching mechanism for your site. That alone is a major benefit.

Tribal Fusion  (CPM)  Free proprietary ad-serving solution. Serve and manage your own campaigns through the Tribal Fusion interface.

Yahoo Publisher Network  (CPC)  Simply display ads that are relevant to the content of your site and earn money from qualified clicks. No investment is required and setup is quick and easy.

ValueClick Media  (CPM)  Generate revenue from all standard in-page and out-of-page formats, rich media, video, e-mail lists and registration paths.